MUJI IN NL (CASE)
Assignment - 'Choose a brand and think about a strategy to make it evolve'.
Course - Brand Product Strategy |
SPD IDE DUT NL
Team:
Y. Wang | T.P.Handayani
S. Doedijns | D.X. Sumter
Student team chose MUJI's introduction in the Dutch Market. The challenge here was the fact that MUJI exudes simplicity and doesn't brand itself. This made it exciting to think about how to place this brand in a new market.
The team made the following promotional video as part of the brand product strategy that exposes the products of this brand in a simple way, which is what the bran itself embodies.
Movie shot by T.P. Handayani | D.X. Sumter
Movie edited by T.P. Handayani
Proposed strategy for the introduction of MUJI in the Netherlands. Consisting of first exposing the customers to the brand through collaborations with Dutch designers, who's work embodies the same simplicity. Thereafter exhbiting this to tease the customers and showing them what the products can mean in their lives and slowly creating a network of clients who advices and inform each other about the brand and it's products.
DEBORAH XAVIERA SUMTER